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Universal Insights is a strategic user-friendly platform displaying your earned media visibility
Auxipress and the cube fuel a unique common ‘earned media platform’, taking into account both on and offline media, with data and insights from various economic sectors. This unique real-time platform is not a search engine but a much more powerful analysis tool. It allows brands to manage all of their reputation indicators.
In just a few clicks you discover a complete overview of your filtered social media and traditional media, your buzz, engagement, reach, influencers, key themes, key topics and detailed analytics. It also allows you to export personalized reports and dashboards. Universal Insights is a decisive brand management tool for every strategic thinker.
An earned media platform taking into account both on and offline media (print press, radio, tv, social media, online news, forums, blogs…).
Real-time worldwide brand management platform offering filtered results per tonality, language, country.
Identify your brand position and compare your brand to your competitors’, follow your ambassadors and influencers.
A set of customizable dashboards enables you to get a complete overview of your filtered information.
Follow trends, anticipate and detect crisis situations by tracking your buzz and audience. Manage all your reputation indicators on a single platform.
Inject other indicators such as consumer satisfaction index, sales figures, etc. A cross-media platform that converges earned, paid and owned media.
All the information you need on a single real-time worldwide platform: earned, owned and paid media
Access to a comprehensive, flexible, adaptable set of dynamic dashboards that will facilitate marketing, PR and advertising decisions
‘Always on’ digital platform that combines editorial ‘pro’ contents and user-generated contents
Evaluation of the filtered earned visibility KPI’s (audience, mentions, buzz, reach, engagement) generated by all media channels (on & offline)
A powerful cross-media analysis tool generating insights relevant to your business
Additional strategic consulting and actionable recommendations from the cube
The emergence of digital and ultra-connectivity has transformed our behaviour and habits. Consumers express themselves on social networks and have become active contributors. Traditional media have also adjusted to the digital world. Today, it is essential to have a high-performance tool that aggregates all strategic brand perception indicators in real-time and delivers clear-cut expertise on market reactions."