Universal Insights, powered by Talkwater

A cockpit of
market reactions

Your media visibility at a glance

Universal Insights is a strategic user-friendly platform displaying your earned media visibility

Auxipress and the cube fuel a unique common ‘earned media platform’, taking into account both on and offline media, with data and insights from various economic sectors. This unique real-time platform is not a search engine but a much more powerful analysis tool. It allows brands to manage all of their reputation indicators.

In just a few clicks you discover a complete overview of your filtered social media and traditional media, your buzz, engagement, reach, influencers, key themes, key topics and detailed analytics. It also allows you to export personalized reports and dashboards. Universal Insights is a decisive brand management tool for every strategic thinker.

A unique platform to manage all of your reputation indicators in real-time

Your media visibility at a glance

Your key advantages

All the information you need on a single real-time worldwide platform: earned, owned and paid media

Access to a comprehensive, flexible, adaptable set of dynamic dashboards that will facilitate marketing, PR and advertising decisions

‘Always on’ digital platform that combines editorial ‘pro’ contents and user-generated contents

Evaluation of the filtered earned visibility KPI’s (audience, mentions, buzz, reach, engagement) generated by all media channels (on & offline)

A powerful cross-media analysis tool generating insights relevant to your business

Additional strategic consulting and actionable recommendations from the cube

  1. All the information you need on a single real-time worldwide platform: earned, owned and paid media
  2. Access to a comprehensive, flexible, adaptable set of dynamic dashboards that will facilitate marketing, PR and advertising decisions
  3. ‘Always on’ digital platform that combines editorial ‘pro’ contents and user-generated contents
  4. Evaluation of the filtered earned visibility KPI’s (audience, mentions, buzz, reach, engagement) generated by all media channels (on & offline)
  5. A powerful cross-media analysis tool generating insights relevant to your business
  6. Additional strategic consulting and actionable recommendations from the cube
The emergence of digital and ultra-connectivity has transformed our behaviour and habits. Consumers express themselves on social networks and have become active contributors. Traditional media have also adjusted to the digital world. Today, it is essential to have a high-performance tool that aggregates all strategic brand perception indicators in real-time and delivers clear-cut expertise on market reactions."

Universal Insights, a decisive brand management tool for every strategic thinker

Universal Insights application printscreen: worldmap tab
Universal Insights application printscreen: results tab
Universal Insights application printscreen: themes tab

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